Big Brother’s Heavy-Handed Promotion of Interracial Couples on Popular Media

You may have noticed that about fifty percent of couples in all very recent TV commercials are interracial.  No, I haven’t actually tabulated the results of a weekend survey… I have more pressing things to do.  But the percentage is well over ten percent, or even a quarter.  I’ll stick with approximately half.

That’s pretty high.  In the restaurants and grocery stores of the world where I live, one out of every two couples are not interracial.  I realize that my neck of the woods is far off the main road; I realize, even, that in places like San Francisco, acquiring a mate of another race is taken as proof of one’s moral superiority. I’ve known for some time that in cultural enclaves where no one believes in yesteryear’s God and where social transformation exerts a mystical magnetism, people seem always to be seeking ostentatious new rituals to demonstrate their spiritual purity. Sometimes other people are the victims offered on the progressivist altar—as when, say, you cozy up to someone because of her skin color without giving a second thought to her feelings.

But San Francisco is not a cross-section of American life: not just yet.  In flyover country, couples whose racial past is very visibly different compose, I would guess, well under ten percent of adult pairs.  Probably under five.

The advertising industry’s estimate of the typical, then, is so distinctly at odds with what one actually sees in most places that one must ask, Why the miscalculation?  It appears deliberate; and for that reason, it doesn’t appear a miscalculation at all, but a move calculated against coordinates other than reality’s.  What are these coordinates, and why are they being used?

Are private-sector peddlers of cars, pizzas, smartphones, and home-improvement items eager to encourage us to mate and marry outside our race?  Why would they feel called upon to fulfill that mission?  Social engineers, of course, have a very obvious interest in dissolving ties of family, community, religion, tribe—of anything that competes with Big Brother for our abject allegiance.  Those who belong to nothing will always be easy recruits for the State’s all-encompassing march into a transformative future.

Okay… but why are for-profit enterprises carrying so much water for Super-Nanny’s bath of brainwash?  What other reason for it could there possibly be than that they mortally fear some sort of bad press or boycott labeling them unsympathetic to the goal of stamping out racism?  They don’t want any trouble… and so they get out in front of the shakedown, hanging the right colors on their doorstep before Big Brother’s goons come around demanding to see their papers.

So how long before overtly gay couples start turning up on Home Depot ads?  How long before Chevrolet commercials end with a declaration that their workplace has a zero-tolerance of sexual harassment?

I don’t like this.  I have utterly no problem whatever with a blond Jack marrying a Japanese or African Jill (as long as they’re not doing it just to make one of those West Coast statements).  My wife is either 1/16th or 1/32nd Cherokee; Elizabeth Warren informs us that either of those percentages would be significant.  I’m not arguing that people should marry within their race.  I am questioning why depictions of our lives projected in our media are being distorted to reflect somebody’s version of Shangri La.  If the intent is to influence the impressionable (i.e., the young) toward pairing up with those of different races, then we are NOT being left alone to pursue the mate of our choice: we are being tactlessly nudged—the more impressionable among us, at least—into the ethic of ostentation, of showing off one’s moral superiority by selecting a mate of a certain appearance.

How is this any different from the Cult of the Blond that prevailed when I was a boy, and that induced so many women to dye their hair?  Answer: that was a silly, superficial cultural prejudice, while this is yet another theater opening up in the vast war against culture itself. The social engineer’s futuristic spaceship needs cadets, and the training program has begun.

Author: nilnoviblog

I hold a Ph.D. in Comparative Literature (Latin/Greek) but have not navigated academe very successfully for the past thirty years. This is owed partly to my non-PC place of origin (Texas), but probably more to my conviction--along with the ancients--that human nature is immutable, and my further conviction--along with Stoics and true Christians-- that we have a natural calling to surmount our nature. Or maybe I just don't play office politics well. I'm much looking forward to impending retirement, when I can tend to my orchards and perhaps market the secrets of Dead Ball hitting that I've excavated. No, there's nothing new (nil novi) under the sun... but what a huge amount has been forgotten, in baseball and elsewhere!

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